Last updated: 10 October 2026

Who we are

Enliven is operated by I AM NOT LTD. We are responsible for the personal information described in this policy. It covers the Enliven app and website. For privacy questions or requests, email contact@enliventhemind.com.

Information we collect and why

• Account and profile information: your email address, name or username, profile photo and personal inspiration text, where you provide them. We use these to manage your account and provide the features you request.
• Saved content and purchases: your favourites and Premium entitlement status, including a related date, to provide saved content and paid features.
• Messages and preferences: information you send through contact forms or support requests, newsletter details and your communication and privacy choices, to respond to you and manage those choices.
• Technical information: IP address, app and device details, installation identifiers, notification tokens and error information, for the services described below. Optional analytics and advertising may also process information about app use and ad interactions.

Your choices

The app offers separate choices for personalised ads and app analytics. Both start off until you save your choices. Change them through Privacy choices in the app menu, below Help. Older app versions may have different controls.

Reading this policy, accepting our Terms, signing in or allowing notifications does not give permission for these optional uses. Turning a choice off stops the corresponding future optional use; it does not automatically delete information already collected. Contact us about existing information.

Daily reminders and occasional inspiring messages have separate settings in Notifications. Your device settings also control notification permission. Motivational emails have a separate choice in your Profile/account settings. Changes to remote notification delivery may take effect when your device reconnects.

The website may collect information through newsletters, forms, comments and embedded services. Use its cookie controls for website choices; these are separate from app choices.

Advertising, analytics and crash reports

Advertising: we use Google AdMob. Advertising may process device identifiers, IP address, approximate location, app/device information and ad interactions. Ads can still appear when personalised ads are off. In that case, the app requests limited ads, which can still use your IP address and storage for delivery, caching or fraud prevention. Available ad modes depend on your choices and Google’s regional requirements. See Google’s ad-serving information.

Optional analytics: we use Google Analytics for Firebase to understand app use and improve Enliven. When enabled, it can collect screen views, app interactions, installation identifiers and technical information. App analytics stays off until you choose to enable it and stops future collection when you turn it off.

Crash reports: we use Firebase Crashlytics to diagnose faults and keep the app reliable. It remains enabled independently of optional app analytics. Reports can contain technical errors, installation/session identifiers and app/device information; they are not anonymous. When analytics is enabled, recent analytics events may also appear in a crash report.

We use Firebase Cloud Messaging for push notifications and Firebase In-App Messaging for in-app messages. These services use installation identifiers and notification tokens where applicable. Turning off analytics does not turn off all notification services.

The app stores your privacy choices on your device and records them on our server, including an installation identifier, your choices, dates and the privacy-text version. After sign-in, a choice record may be linked to your account. Signing out does not erase these records.

Who receives information

Service providers help us deliver advertising, analytics, crash reporting, hosting, support and communications. These include the Google services named above. Staff and advisers may access information where needed to provide these services or meet legal obligations. Google Play and the Apple App Store handle purchases under their own privacy policies.

Providers may process information outside the UK or European Economic Area. Such transfers are subject to applicable data-protection requirements. See Firebase’s privacy information for its data-handling and transfer arrangements.

Security and how long information is kept

We use security measures designed to protect personal information. Report any privacy or security concern to contact@enliventhemind.com.

Retention depends on why information is needed, whether your account remains active, deletion requests and any legal requirements. This includes providing account features, responding to support requests and recording privacy choices.

Our backups are kept for three days. Deleted information may remain in those copies until they expire. Service providers have separate retention periods. For Crashlytics, Google says removal from its live and backup systems starts after 90 days; it does not promise every copy is deleted on day 90.

Delete your Enliven account

Sign in, open the app menu, choose Delete account and follow the confirmation steps. Alternatively, email contact@enliventhemind.com with a deletion request and the email address associated with your account. Do not send your password. We may need to verify that the account belongs to you.

Deleting your account concerns your Enliven account and associated personal information. Uninstalling the app or signing out does not delete your account. Contact us about other records, including your privacy-choice history. Backups and records held by other providers follow their own retention processes.

Purchases are handled by Google Play or the Apple App Store. Deleting your Enliven account does not delete the purchase history held by either store. See Google Play purchase history and Apple App Store purchase history.

Your rights and complaints

Depending on the circumstances, you can ask to access, correct or delete your information, restrict its use, obtain a portable copy or object to processing. You can withdraw permission for optional uses through the settings described above. Email contact@enliventhemind.com to exercise your rights or raise a concern. You may also complain to the UK Information Commissioner’s Office or your relevant local data-protection authority.

Changes to this policy

We may update this policy as our services change. The latest version will be available on our website, with the update date shown above.